Required a full manual which can be used by a person starting a hair or beauty salon or needs help kick starting their business.
Manual must include following areas

How to motivate staff
How to build a relationship with clients
Marketing and advertising tips
Internet and website marketing tips
Knowing your competion
Why advertise
How to write great copy for advert
The impotance of a target market
Salon procedures and policy
How to prepare a business plan
How to manage a team effectivley
Leadership styles
The impotance of delegating
Expectations of team members and their expectations of the employer
How toconduct a training session
How to conduct staff appraisals
Apprisal forms
Conducting a couselling session
How to conduct a monthly reviw of staff performance levels
How to set acheivable goals for the business
Goal setting
How to select new team mebers
How to conduct an interview, what questions need to be asked
Communication skills, what are the main points in being a great communicator
How to conduct and lead an effective meeting
How to consult clients
how to upsell to clients
The proper use of the phone ie answering and booking clients
Sale techniques
Implementing Systems
How systems work and why do we have systems
Record keeping, the importance and why
Daily salon record
daily team member record
Stock control records
Weekly and monthly business review of sales and indivdual team sales
Analysis of results
Incentives for staff, how to set them out and why they are so important
How to reward client loyalty and why it is so important
How to market your business
price or service orientated explain
Selling the sizzle not the steak please explain
Forward planning promotions
List areas that can be marketed to ie: networking, yellow pages internet and ect
Explain exceptional and consistent service
Why does a salon lose clients and how can this be prevented
Why should clients rebook and what are the metods for rebboking clients
Promotional ideas
What motivtes people to buy
How to create a culture in your salon
Setting and achieving goals
How to write a mission statement
The importance of finacial management
Cost analysis of a business
How to do a basic profit and loss statement
How to write a budget
Productivity what is it and how do we acheive maximum productivity
Weakness and strength of a business
What market are you targeting explain why it is important to target a specific market
how to write a marketing plan
Time management
How to conduct a swot analysis
How to help team members develop skills
How do people learn
Sales techinque workshop, must be in form of question and answer

Forms to include would be
* Monthly Finacial Summary
* Salon Progress weekly
* Team members daily sales Summary
* Team members weekly sales Summary
* Team members monly sales Summary
* Salon follow up report
* Monthly profit and loss
* Action plan
* Marketing plan

The manual must be explain all areas in detail

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