Design Brief
Design requirements
Logo design
Stationery design
o Letterhead
o Business card
o With compliments
Technical requirements
–
Provide 3 design concepts (please note that only one concept will be chosen for
refinements and application to stationery, however all concepts will remain the
property of Zmokey)
Colour-pallet with CMYK and RGB references
Font identification
Logo dimensions
File formats
o Scalable Vector Graphic (SVG)
o Templates should be provided as MS Office Word
—
Business description
Web-based company that specializes in:
– Software shortcut keyboard skins for Apple Mac desktop and laptop keyboards and
Mac-based design software, this currently includes:
o OSX
o Photoshop
o Final Cut Pro
o Logic
o Aperture
– Keyboard skin customizations to suit specific business and software needs
– Keyboard skins to suit the business environment and budget
Target market
Businesses
– Design studios
– Film production studios
– Broadcast studios and corporations
– Print companies
– Computer and software retailers
– Tertiary institutions i.e. School of Design or School of Communications
– Tertiary retailers i.e. Co-op bookstores
Individuals
– Students
– Designers
– Photographers
– Editors
Our target audience is primarily in Australia, however we ship worldwide to both individuals
and businesses.
How should the brand make that target audience feel?
Customers should feel:
– They can have confidence in the product and company
– They have a trusted partner in Zmokey
– That Zmokey is a reliable supplier
Design Tone and visual goals
Overall tone and visual style should be:
– Sharp and professional
– Clean and not over-cluttered
– Have a creative technology flavour
– Strong in colour
– Possibly incorporate a unique and recognisable icon/graphic
– Appealing to both business and individual